Different straps for different wrists. Hand-finished wristwear for mechanical watches — measured in millimetres, obsessed over in microns.
Start with the number
The distance between your lugs decides everything. Know your number? Jump straight in.
We sell straps for watches that tick. If your watch needs a charger, a firmware update, or permission from an app — we wish it well, somewhere else. Here it's springs, jewels, oil and obsession. alug means different. That's the whole brand.
Creative navigation, connoisseur edition
Twenty-one references, each with its own curated page — variants by year, community-vetted strap pairings, and your exact model pictured on every recommended strap.
Beyond the wrist
Retro watch adverts reimagined, movement studies, and notebooks for planning purchases you've promised not to make.
The journal